Laurent Winnock

Senior Executive with more than 23 years of profound expertise and key end responsibility role in

General management
Translating a company's/personality's strategy into a long term positive (Marketing) communication strategy driving sustainable business outcome
Brand & media management, marketing, corporate identity and sustainability
Reputation Management, Public Affairs and stakeholder management within complex organizations
Communication tools/services innovation
Vision and strategy design, lean management and cost saving change management
Culture building
Public performer and panel moderator

Former`Head of Communications, Brand and Marketing at ING Belgium, bpost group and AXA Belgium. Former spokesman for the Federal Deputy Prime Minister and for the Federal Minister for Environment & Pensions
Guest Lecturer Network building at KU Leuven and HOWEST University of Applied Sciences
Total renovation and repositioning external and internal communication at AXA Belgium, bpost group and ING Belgium towards a 360° approach with public positioning and an internal media company (self-developed Newsroom model)
Re-branding and development comm strategy ING Belgium, bpost group and AXA Belgium while realizing cost savings in cash and FTEs of the (Mar)communication department obtaining more and better ROI and positioning
Significant raise of reputation score bpost group and AXA Belgium
Significant raise of brand and product consideration ING Belgium
Implementation of structural Reputation Management and sustainability in business
Political communication and strategic stakeholder management in complex organizations
Presidency Committee Communication VBO - FEB / Board Membership Union of Belgian Advertisers